Daytona Writers Group
Ormond Writers League
Dave Archard was born in 1936 in Rochester, New York. His family moved to Ridgewood, New Jersey, a month before Pearl Harbor was attacked. He graduated from the Bergen County school Dave Archard was born in 1936 in Rochester, New York. His family moved to Ridgewood, New Jersey, a month before Pearl Harbor was attacked. He graduated from the Bergen County school district in 1954 and, after training at Broadcast Coaching Associates in New York City, began his career as staff announcer for WMYB in Myrtle Beach, South Carolina. In the late fifties, he introduced the exciting Top 40 sound to the west coast of Florida from powerful WALT, Tampa, achieving record breaking audience ratings in both Hooper and Pulse surveys. He moved with his growing family to WFUN in Miami where he excelled as a copywriter and production director. Settling in Daytona Beach in the seventies, Archard handled broadcast duties at several stations in the market including sales and operations for number one easy-listening WWLV (FM). Now retired, he resides with his wife in Florida.
(Author note: All the instructors at Broadcast Coaching as well as the DJ school are gone today. WMYB is off the air. WALT is no more. A Christian station with different call letters is on its frequency. WFUN bit the dust and an All-Sports station airs on its spot on the dial. WWLV has been replaced with a Black Urban format under the name Star. That's the way the radio business goes, but I thought you'd like to know of the stations "when" -Dave)
Author, Through Slanted Windows:
A Journey Into Radio
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Delight in the Golden Age of Radio...
A nine-year old boy laughs and shivers under the covers as funnymen and murderers stream into his bedroom at night. A passion ignites in him to fly on the air, too. He performs for his parents over the kitchen Zenith from a basement microphone. In high school when he could be dating girls, he visits radio stations. At age twenty, his path to becoming a broadcaster is challenged by family loss and missed opportunities.
Readers who grew up with Dave will relive the era when mysteries and comedy shows filled the living room from the radio in the four-legged cabinet. Radio aficionados and nostalgia buffs of all ages will delight in Dave's abundant recollections of the waning Golden Age of Radio and the beginning of Rock 'n' Roll. Those working on the air today and students who want to be will learn how one young man fulfilled his dream to be on the radio in a time of platters, turntables and round-faced clocks.
Perseverance is a must to make it in radio. What Dave did is amazing. His journey is a thoroughly enjoyable read for broadcasters and listeners alike.
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